Why it’s bad – This is a qualified negative. Therefore, it is important to understand how to use parallax scrolling in concert with SEO. The designer must know how to translate the effect from a desktop to a mobile device to avoid compatibility issues. That is, it will not look the same on a mobile device as it does on a desktop computer. Parallax scrolling isn’t mobile-friendly.Using the effect on a content-heavy site can require too much scrolling, which can frustrate the visitor and make reading difficult. Your website should be easy to use and easy to navigate, and this can be difficult if parallax scrolling is not used correctly.Other negatives to parallax scrolling include the following: Our blog post – “ Why Your Website Needs to be Up-to-Speed ” – covers the many ways in which a too-slow website increases your bounce rates and damages your page rankings. Keep in mind that pages that take too long to load can cause visitors to quickly leave your website. According to custommedialabs, parallax scrolling is heavy animation that can slow loading time for web pages, and will not function smoothly across all browsers. It’s intended to add visual interest to a website and engage visitors as they scroll through a web page.Īlthough it looks cool on certain websites, parallax scrolling has definite drawbacks. This is a visual effect where the background of a web page appears to stay still while the foreground shifts vertically or horizontally. Why it’s bad – Before delving into this, it might be helpful to explain exactly what parallax scrolling is. Yes, every business, no matter how small, has a unique brand identity! We have seen well-designed websites with pages in a neutral pastel shade and dark-but-not-black type that reinforce the business’s brand identity and engage visitors. Basic white and black isn’t boring if layout, photos and graphics are high-quality and convey your brand identity. Unfortunately, there is such a thing as being too clever for your own good. Its message would have been delivered much more effectively had the background been white, and the typography been in black, in a comfortably readable point size. That the site was for a non-profit organization for a very important cause made this epic design fail all the more painful to see. We recently visited a website on which every page was a loud, bright color, against which was set also loud, bright, oversized text. Why it’s bad – Some web designers have latched onto this trend which – under the right circumstances and for the right audience – could be engaging, but in the real business-to-consumer (B2C) and business-to-business (B2B) worlds are just distracting and annoying. Should you catch wind of the following website design trends, we strongly advise that you ignore them! Web Pages with Bright Colors and Oversized Typography It often causes people to leave your site and immediately jump back to the search engine results pages (SERPs), increasing your bounce rate and impacting your rankings. “Along with being visually unappealing, bad website design is ineffective. How so? Ken Braun, Founder & Chief Brandtender of Lounge Lizard Worldwide, shares this observation. So if you think you can gain an edge by designing – or redesigning – your website to follow a trend – or go along with a suggestion from your web designer to do so – you could be taking a big chance that will backfire. Not every trend can be successfully incorporated into the website of every type of business – especially small-to-medium size businesses, which have the most to lose if their website flops. For example, a website for an insurance agency with pages in bold colors and oversized typography in contrasting bright hues – which we’ll discuss soon, and we have seen, although not for an insurance agency. The risk is when a designer becomes inspired to incorporate the latest trend into a website that’s contraindicated for that particular trend. Web designers are creative, and keep up with trends. And if you’re not careful about who you hire to design your website, you may wind up with a site that alienates your would-be customers, sending them right over to one of your competitors! However, there’s a big difference between “unique” and bizarre. To accomplish these worthy goals, you may assume that the more unique the design of your website, the more intrigued its visitors will be. Every business owner wants their website to stand out from the competition, attract attention and bring in new customers.
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